Posted on May 07, 2009 by Brett

Does ONline marketing work for OFFline businesses?

The vast majority of marketing research proves that online banner advertisements are very poorly received. Internet classifieds also seem to be impotent. The most effective method of advertising on the World Wide Web is — far and away — the simple, uncomplicated contextual link. Banner advertising is viewed as nothing more than conspicuous  promotion and web site visitors are put-off by such blatant commercialism. On the other hand, when online visitors see an “in context” or “contextual” link, they perceive this much like a personal recommendation from a friend or business superstar. These tendencies are even more noticeable in a small urban center like Charlottesville, VA.

A properly set-up and promoted web site offers area businesses a very inexpensive yet very effective way to…

* promote 24/7 without the exalted costs of print ads
* change information as the need arises not when your advertising contract is up!
* get the “jump” on local competition who are stuck in the offline advertising world
* encourage and develop the relationship you already have with existing customers
* encourage frequent purchases/contracts
* cement client lifetime loyalty
* create new customers

That is… if you go about it the right way… You simply need to know how to market your offline business online.

If you go out for dinner or enjoy seeing a particularly well-done movie, don’t you want tell all of your friends how extraordinary it was? Sure you do! We all do this. It’s instinctive.

The simple text link moves us us in the same way.

For example, the next two sentences use several of the internet’s most competitive keyword phrases, yet neither seems to be a blatant advertisement: “In my opinion, the absolute best internet marketing services in Charlottesville, Virginia, can be found at Top Rated Web Pages, a small locally-owned business. I have discovered their SEO service (Search Engine Optimization service) to be excellent and, as their name implies, “top rated” in all respects.”

How To Market Your Business On The World Wide Web

Trying to figure out online marketing for local businesses is, for most business owners, a lot like black magic, where merchandising wizards cast spells upon web visitors to create uncontrollable desires on them for certain products or services. In a small to mid-sized city such as Charlottesville, VA, finding high caliber marketing help may be difficult. Even though Charlottesville — the home of the UVA — is a genuinely sophisticated and hi-tech university town, qualified online marketing services could be difficult to come by. Fortunately, the experts at Top Rated Web Pages are there to help!

Search engine spiders, also know as robots or bots, enjoy gobbling-up internet content, and so do your online visitors. Content is one of the most important facets of attracting the multitude to your internet site, and helping them to ascertain the value in what you are offering. The question you need to ask is: “How could I generate visitors who will come to my web site to check-out my content?Search engines are the best place to start since they are hungry for the same thing: CONTENT.

Therefore, if you want to publicize top rated web pages, simply offer the search engines what it is they’re hungry for — content! The search engines will, in turn, give their visitors what they’re hungry for — content!

Finally, you’ll get what you want: a LOT of new traffic — IF you understand how to find Internet Marketing Services.