Posted on May 12, 2009 by Brett

If you do a web search for free viral marketing, you will see the system at work. Giving something “free” is part of the tactic. No companies can actually offer free advertising. They might give free information. It could be just enough to make you interested and want to get more information.

Reports, trials, test-runs and leads are some of the things that they offer. However, if you want more, you will have to pay more. That’s how this sort of advertising campaign works. It is what and how you want to do it with your company, as well.

Whatever you are selling or whatever service you provide, you need to identify something that you can give away. Perhaps you are a wonderful carpenter. You can offer do it yourself advice and either publish on your website, an online magazine or create a newsletter for people that are interested in carpentry. Then find a way to let people in on your information offering.

The way to get viral marketing at no charge is to do it yourself. You would need to build a list of e-mail addresses. Join clubs online like twitter and get posting on the social networks. Post on forums. You can buy a long list of e-mail addresses and of course some companies offer a “taste” for free. Again, we know that giving something away often generates customers.

Success of any campaign depends on reaching a big group of people and offering a free item. Your success depends on the quality and uniqueness of the item or service that you offer. Any product only reaches virus levels if people really love it or they think that that it is a "must have" item. The cool aspect wears off. Valuable items stay around.

Actually, I’m giving you free viral marketing advice right now. Do some companies charge for this kind of information? There are actually classes that you have to pay for and what they teach is what I have just told you. Usually, they go into great detail to make you feel that what you paid for the seminar was worth every penny. But, there is not much to learn.

Do businesses charge to do the marketing for you? Yes. These kinds of advertising campaigns are especially time-consuming, so you might not want to attempt them. Your website might not even possibly be ready for the amount of business that a viral campaign might generate. If you read some more about free viral marketing, you’ll see what I mean.